![]() ![]() ![]() What drives Manchester United’s Brand Value and therefore Business Value? In addition, fans would hope that new owners would not draw as much money out of the club (in the form of dividends) as the Glazers have over the last 15 years. New ownership, with appropriate funding could alleviate Man Utd’s considerable debt burden and interest expenses on that debt – which reduces the club’s profits annually. Manchester United’s lagging financial performanceĭespite Man Utd’s well documented struggles on the field in recent years, the club still generates huge amounts of revenue, and until very recently, relatively large profits: Whoever intends to purchase Man Utd needs to both invest in and leverage the strength and value of the Man Utd brand to generate on-field and off-field success for the club. Brand Finance have calculated that most of that premium placed on Manchester United by the market is in fact made up of the value of the Man Utd brand ($1.45bn). This difference represents a market premium placed on the value of Manchester United. There is a substantial difference between Man Utd’s enterprise value and the book value of its assets. This means that the total Enterprise Value of the club (the amount an acquirer would have to pay) is $2.9bn.Īs with any business, Manchester United is made up of assets and liabilities, the net of which (assets minus liabilities) represents the book value of the shares (book value of the ownership of the Glazer family). Given that Manchester United’s share price has climbed 17% on the back of the news of a potential sale, we have taken data from the beginning of November to illustrate the asset breakdown of Manchester United:Īs of 1 November, Man Utd’s market cap (total value of the clubs’ shares was $2.2bn, with net debt of $700m. Manchester United Business Value Breakdown In our view the primary asset of the football club is the value of its brand, which we valued at €1.3bn (Manchester United has had the most valuable brand in sports 8 times over the previous 22 years): The €3.4bn calculated by Brand Finance in May is some distance from the range being widely reported by the media and therefore, we have decided to dissect exactly what a potential buyer would be getting if they purchased Manchester United. To contextualise the value of the brands, we also calculate the value of the entire business which is also referred to as the enterprise value: In May of this year Brand Finance published our annual most valuable football brands study, in which we place a monetary value on the brands (intangible asset) of various football clubs. Already a figure of between £5bn - £9bn is being reported by some media outlets with speculation around various suitors. It was announced on Tuesday evening that the Glazer family are willing to entertain offers to sell one of the worlds largest and most prestigious football clubs. You can pre-order the new range now here.News broke last night that after 17 years, Manchester United may be changing its ownership. ![]() The Pro-Training pants are marked at £75 while the Presentation Pants are £55 in men's and women's sizes. The women's training top is on sale for £65 and the training jersey, which also comes in an array of sizes, ranges from £40-£33. The All Weather Jacket comes in at £80 in adult sizes and £60 in children's, while the Presentation Jacket in black and white is £75 in adult and £55 in children's sizes. All items are available in adult and children's sizes. The new collection features an All Weather Jacket, a Training Presentation Jacket which comes in black and white, a long sleeved training top, a polo top, T-shirt, joggers and shorts. The kit's stylish and subtle blend of red and green has been influenced by the city itself and, despite having a truly modern feel, it takes direct inspiration from colours United have worn in the past.ĪLSO READ: United leadership group now has eight members The collection comes in a striking white and black colour scheme that features breathable fabric that allows you to stay cool when keeping active on the training pitch, or just out and about.Įach item is adorned with the Adidas Performance logo, the United crest and of course the unmistakeable three stripes that line the sleeves of each garment. The men’s team then trained in it for the first time on Monday. ![]() The Tezos-sponsored kit was worn for the first time by United Women ahead of Sunday’s derby win over Manchester City. Manchester United and Adidas have launched the club's new training range for the 2023/2024 season. ![]()
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